PRICING / START SMALL. BUILD SOMETHING GREAT.
From a focused improvement to a custom software product: explore what different budgets could support. Clear scope, purposeful animation and thoughtful interaction from the start.
YOUR IDEA / EXPLORE THE POSSIBILITIES
Try a few options. See the planning allowance change, then take your choices into a personalised quote request.
YOUR INDICATIVE BUILD ALLOWANCE
A focused first release, with purposeful motion and feedback.
This is a scope-based planning estimate, not an automated quote. Technical discovery can change the range.
Get a Quote for this idea ↗Optional extras update the range; they are not required for every project.
All figures are AUD planning allowances. Your written quote confirms the agreed scope, any applicable GST and third-party charges. Hosting, store accounts, paid services, content licences and ongoing maintenance are separate unless expressly included. Ranges are not fixed offers or market-average comparisons.
WHAT COULD YOUR BUDGET BUILD?
These examples explain the assumptions behind each range. Your project may fit between categories; we will help identify the smallest useful version.
01 / INDICATIVE PROJECT SCOPE
A$500–A$1,500
A small, clearly defined change to an existing working app or website.
Not a new app, a redesign or a backend rebuild.
02 / INDICATIVE PROJECT SCOPE
A$1,500–A$5,000
Explore the look and feel before investing in a production build.
Demonstration data only; no production accounts, payments or backend.
03 / INDICATIVE PROJECT SCOPE
A$5,000–A$15,000
A small app or software tool built around one useful core workflow.
Assumes a simple data model; complex integrations, real-time systems and custom media are additional scope.
04 / INDICATIVE PROJECT SCOPE
A$15,000–A$35,000
A more involved product with accounts, shared data or a connected service.
Payment systems, complex permissions, migrations and specialist compliance need individual scoping.
05 / INDICATIVE PROJECT SCOPE
A$35,000–A$75,000+
A planning allowance for deeper workflows and a more substantial software product.
Complex multi-platform, real-time or specialist projects can exceed this range.
MAKE YOUR FIRST RELEASE COUNT
Start with one audience and one useful journey. Keep the initial platform focused. Supply existing brand assets and prioritise the two or three features that matter most. A clear first version can make room for polished feedback and interaction without trying to build everything at once.
Try five examples of thoughtful interaction ↗A few screens can still contain difficult work: permissions, payments, real-time collaboration, migration and unusual integrations affect scope. Screen counts are examples, not a pricing formula.
Every scope considers purposeful feedback. A large bespoke illustration library, character animation or original soundtrack needs a separate asset plan and allowance.
Discuss supported devices, release responsibilities, source handover, hosting and maintenance before accepting a quote. Compare proposals on the same inclusions.
APP DEVELOPMENT COSTS / YOUR QUESTIONS
A small, isolated improvement to an existing working product might fit an A$500–1,500 allowance. Examples include refining a button interaction or adjusting a straightforward screen. It is not the price of a complete new app. We first check the code and scope.
Our indicative range for a focused first release is A$5,000–15,000: one platform, one core workflow and a simple data model. Accounts, payments, complex integrations or significant original assets can change that estimate.
No. An A$1,500–5,000 interactive prototype helps explore a key journey and visual direction. It uses demonstration data and does not include a production backend. A production build is scoped separately.
Yes. We can define a useful first milestone, test the important interactions and plan later features separately. Each stage needs an agreed scope and written quote.
No. They are indicative AUD planning ranges based on the examples shown. The written quote confirms deliverables, exclusions, any applicable GST, third-party charges, timing and payment milestones.
Clear feedback and purposeful transitions are part of our design approach. Large custom animation sets, original media and complex interactive systems require additional scope. The estimator lets you explore one example allowance.
Describe your users, main goal, must-have features, platforms, existing assets, integrations, timing and budget. Our quote builder organises these details and lets you review everything before you send an email.
